Over the past few months, I’ve spoken to a number of groups about the power of belief in medicine as a part of promoting my book, Suggestible You. It’s been a fascinating process and I’ve loved hearing about people’s individual experience with placebos, self-healing and alternative medicine.
But I often asked a simple question: what does all of this offer us? The mind is a powerful thing. Great, what do we do with that?
If you are not into mind/body medicine, it’s a pretty good question. Why should we care? Whenever I get this question, I find myself telling a story about an accomplished placebo expert by the name of Karin Jensen. It seems that when she first started studying placebos, she quickly ran into a rather serious problem: She could not elicit them.
Try as she might, when she gave little inert pills to unsuspecting subjects, they never reported feeling better. Which might not seem strange except studies have regularly shown that whenever you give placebos to subjects, some percentage do end up feeling better. Sometimes as many as 60 percent of them.
And to make matters worse, her assistant wasn’t having this problem. She could give out pills left and right and, Bam!, people felt better. For Jensen, who was dedicating her life to placebo research, this was kind of an existential crisis.